Case Study

Enabling BMW NE to establish total brand consistency across all regions

Enabling BMW NE to establish total brand consistency across all regions

Pages 3 Pages

Papirfly revolutionized BMW Northern Europe (BMW NE)—operating in 7 countries since 1916—by establishing total brand consistency across all regions and touchpoints. Papirfly enabled over 400 employees to create for dealerships via unique language portals, protecting the legacy of sheer driving pleasure while strengthening regional presence through controlled brand identity communication with agencies and expansive automotive networks.

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