CASE STUDY Reevoo helps Volvo achieve a fresh new imageCase study Volvo & Reevoo “We wish we had more time as there is so much more we can do. It’s Reevoo pushing us rather than the other way around!” GEORGINA WILLIAMS Head of Marketing, VolvoCase study Volvo & Reevoo The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world- leading innovations. The first Volvo vehicle left its Swedish factory in 1927, and since then each Volvo has become a symbol of the brand’s ambition for quality.Case study Volvo & Reevoo In the UK, Volvo vehicles have traditionally been renowned for safety – a deserved reputation, but one that the brand was looking to integrate with its new luxury aspirations. This attempt to change public perception

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