CASE STUDY Dr. Martens engages customer to step aheadCase study Dr. Martens & Reevoo Dr. Martens has been designing and manufacturing footwear for over 50 years. Its boots have been adopted, customised and used decade after decade, as a tribal emblem by successive subcultures. Championing the individual and their right to self-expression and encouraging every person to say what they stand for is core to Dr. Martens’ brand values. Case study Dr. Martens & ReevooDr. Martens is certainly not a company stuck in the past, and is aware that an ever-changing market place requires adaptation to succeed. Dr. Martens was looking to draw more focus onto its online store, and improve the customer experience through a set of digital initiatives of which ratings and reviews, online engag

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