CASE STUDY Beko comes up squeaky clean with ReevooCase study Beko & Reevoo Beko is the UK’s best selling home appliance brand. Despite high sales, it wanted to improve public brand awareness and quality perception. To do this, it needed the weight of positive public opinion. Traditional advertising seemed like the answer, but would a blitz alone be enough to shift perception? Case study Beko & Reevoo Despite healthy sales, Beko felt it could improve brand awareness, and public perception of quality. It decided a transparent, honest method of presenting the positive aspects of its range was the way to cut through with its consumer base. To best change the perception of its brand, Beko decided to work with an independent partner to collect and display ratings and reviews on i

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