Reducing online cart abandonment and improving customer satisfaction for a national retailer Client Success Story Retail Industry Business Risk ServicesCHALLENGE Helping a retailer keep pace with technology This U.S. specialty retailer had a growing presence with online shoppers, but their infrastructure wasn’t keeping pace. As their web traffic grew by volume and geo - graphic coverage, their customers increasingly experi- enced slow page loads which translated to frustrated shoppers and high cart abandonment rates. Their brand reputation, customer retention, and revenue were all at risk. They knew they had to do something about it — which is where Essextec, an IBM Premier Business Partner, entered the picture in 2009. “Any company is going to experience these issues if they are

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