Redtail, Case Study I Brands2Life Redtail Telematics: Branding & identity refresh CHALLENGE Redtail Telematics needed to modernise its web presence; its lack of mobile optimisation was delivering a poor experience to its customers and prospects; the dated design didn’t capture the company’s leading-edge innovation in telematics technology, and its content management system was ageing and unfit for purpose, requiring consultancy support for even minor updates. APPROACH Brands2Life proposed a much more comprehensive approach to tackling Redtail’s image than simply updating its website; a wholesale brand and identity refresh, a new Azure CMS, creative photography to make the site more dynamic and distinctive from its competition and animations and infographic to bring its proposition to life.

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