CASE STUDY Red Roof Inns A leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year finds agent empowerment key to customer satisfaction. The Organization With coast-to-coast locations, Red Roof has over 350 properties in the U.S. and serves millions of guests each year. Red Roof’s primary goal is to provide customers savings without sacrificing comfort. Known for having a warm and welcoming spirit for over 30 years, Red Roof’s new NextGen hotels feature updated interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. Motivation for Change Under prior management, Red Roof’s contact center systems

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