HEALTHY RESULTS CHALLENGE How do you effectively reach your audience to drive awareness of quality health care and lower out of pocket costs? SOLUTION You leverage a mix of engaging and high-impact rich executions to build awareness! The Kargo Breakout Banner and Animated Interstitial units drove quality in-view time in premium editorial environments, inviting this highly targeted audience to engage further. The best part? The results were off the (health) charts! HEALTH CARE Sources: MOAT Brand Metrics and benchmark, Q4 2016 1 , Nielsen DAR Metrics, A18-54 Q4 2016 2 82.2% AVG IN-VIEW RATE +93% Moat Benchmark 1 76% ON TARGET DELIVERY +27% DAR Benchmark 2 18.5s AVG IN-VIEW TIME +12% Moat Benchmark 1

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