Case Study Red Caffeine Location: Lombard, IL 2018 Revenues: $2.2 million Employees: 23 The Critical NumberTM: Net Profit Before Tax Challenge When President and CEO, Kathy Steele, split from her former business partner, the business was in dire straits. She was looking for a different way to run her new company by embracing transparency and through a high-involvement culture. Company Background Red Caffeine is a growth consultancy that uses strategy, branding, technology, and marketing to fuel meaningful impact for mid-market and enterprise organizations. 2019 Highlights The Great Game of Business, Inc. | 2401 E. Sunshine St. | Springfield, MO 65804 | 800.386.2752 | greatgame.com Solution Steele learned about The Great Game of Business® (GGOB) through her involvement in

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