Recovering Ecommerce’s Lost Revenue HOW TO STOP FRAUD FEAR FROM CAUSING BUYING FRICTION AND LOCKING GOOD CUSTOMERS OUT Many companies depend on outdated information and manual methods to assess risk levels of consumer transactions. The number of transactions rejected for suspected fraud, and the internal costs of doing so, are resulting in lost revenue – not only at the moment of transaction, but over time through squandered loyalty and referrals. The industry relies on a narrow view of payment and checkout performance. Only focusing on short term website performance, not on back-end solutions. Many merchants use partners to drive acquisition and conversion who are sometimes remunerated on percentage of sale but are not thinking operationally and about the customer rela

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