Case Study
Recharging Energizer’s marketing supply chain with a centralized, global solution
recharging Energizer’s marketing supply chain with a centralized, global solution “(Until InnerWorkings arrived), we hadn’t found a company that truly had a global footprint.” -Michelle McPherson, Team Leader, Global Visibility at Energizer an iconic consumer goods company saves money and better controls its brand after InnerWorkings transforms CLIENT Energizerits global marketing execution Energizer Holdings, the St. Louis-based global battery maker, noticed delays in getting its merchandising materials to market as costs began to escalate. Energizer executives also felt they were losing control of their global brand standards. “We needed a standardized in-store marketing catalog from which everyone across the globe could order,” said Michelle McPherson, Team Leader, Global Visibility at