Case Study
Powering print production for McKesson
powering print production for McKesson better print, better care The world’s largest healthcare company, McKesson partners with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the healthcare spectrum to build stronger organizations that deliver better patient care. Providing critical information, building product recognition and bringing key patient stories to the world through branded materials for patient loyalty programs and product marketing kits is an important component of McKesson’s work with pharma clients, but not a core capability. CLIENT McKesson Corporation CATEGORYLooking to enhance brand consistency and optimize marketing spend without sacrificing quality, McKesson sought an expert marketing execution partner with deep pharma exper