Rearchitecting a Critical Product Line | Construx Firstlogic data quality software creates a single customer view by analyzing, cleansing, matching and consolidating data. It helps companies better understand their customers, make more effective marketing decisions, and improve speed and efficiency of mail operations. The Challenge When Firstlogic decided to replace the underlying architecture for a key product line, it knew it faced significant obstacles. This program, consisting of six projects divided along the product’s functional lines, had been mandated by the board of directors and was visible across the organization. A successful program was critical to ensure that Firstlogic’s solutions would keep pace with its evolving customer needs. In reviewing the successes and failures of pr

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