Real-time customer information processing challenges and opportunities Many organizations need to create and maintain a consistent, single view of customers across the enterprise with accurate and complete customer information. For example, to effectively acquire, serve and grow customer relationships, home insurance providers need to assess the risk for a property and telecommunication providers need to determine if they are adequately meeting customer service level agreements, within specific territories. Poor quality customer information can be costly and will affect sales, billing and cash flow, service delivery and customer relationships. A customer data management service is needed to accurately identify and locate customers with geographic precision in relation to the business netwo

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