CA S E S T U D Y RAY COOKE AUCTIONEERS BET THE HOUSE ON INTELLICOM INDUSTRY : PROPERTY AND REAL ESTATE Pic l-r: Eoin Power, operations manager, Ray Cooke Auctioneers and Neil Wisdom, managing director, Intellicom01 b u s i n e s s c h a l l e n g e As a very successful business in a growth phase, the ability to add extra phone extensions and services quickly, inexpensively and with minimum disruption was imperative for Ray Cooke Auctioneers. Standard phone lines are typically one line – one call and the team at Ray Cooke were conscious that at times customers were receiving a busy tone when they were calling. That’s not something the business was prepared to tolerate into the future. Previously, getting additional phone lines always turned into a big task with additional administr

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