RapidCampaign To generate widespread awareness and lead generation opportunities with marketing and retail decision makers for Finnish-born start-up RapidCampaign – the industry’s best-kept secret to creating effective online promotions. Our Approach A content-rich campaign that highlighted the value of effective online promotions, educated retailers and marketers on best practice and delivered high impact news angles to ensure RapidCampaign stood out from the competition. Two industry reports compiled, based on a benchmark study into the promotion strategies of the UK’s top online retailers and consumer research into attitudes towards promotions High impact news angles launched the reports and generated maximum media interest. Web traffic encouraged and leads captured by making the conten

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