1 Cintra at work: Rapid roll-out of ODA gives 10x performance boost to online retailer. Version 1.0 © CINTRA 2016 www.cintra.com Uncommon Goods is an online marketplace offering creatively-designed, high-quality merchandise at affordable prices. Founded in August 1999, Uncommon Goods is privately held and headquartered in New York City. The Customer and the Challenge Uncommon Goods were faced with the need to upgrade and evolve the architecture supporting their online business in order to replace end-of- life hardware, move to supported software versions, and provide greater performance to allow their business to continue to scale. The new architecture was required within a short time period to meet the upcoming holiday season, and had to provide high levels of redundancy, up

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