Monitoring the Media and Measuring ROI Tulsa CVB’s small branding team had all the responsibilities of a full-blown marketing department, yet was dependent on the Chamber of Commerce for all their reporting. They couldn’t control what was in the reports or when they’d receive them. Unable to monitor media coverage, they often missed key articles. The team struggled to prove their work was bearing fruit and growing in reach, which made it diffi cult to share ROI with event sponsors. “We knew we were laying a great foundation for who we are and our community’s brand image,” says Tulsa CVB’s Jessica Lowe-Betts. “We just needed a platform to help us share our story.” Complete Oversight and Reporting Tulsa CVB uses Meltwater to monitor trends, ongoing events, and the latest chatter abo

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