The Challenge Radius was ramping up its sales and marketing activity and couldn’t afford to waste time or resources when searching for contact data for their sales prospecting and marketing efforts. Prior to working with ZoomInfo, the sales and marketing teams at Radius spent significant time vetting contact information to enable prospecting with potential customers. Often they were working with incomplete or inaccurate contact data leading to email bounces and barriers to connecting with the decision makers at the prospect accounts. They used a variety of different sources, but no one solution provided the accurate data needed to grow their revenue. That’s when Dwight Griesman, CMO at Radius, knew it was time to look for another solution to bridge the gaps. “The sales and mark

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