A Welcome Alternative to Meetings Client: Radisson Blu Client: Radisson Blu Agency: The Fresh Group Agency: The Fresh Group Business meetings aren’t really that eective. That was the research insight that led the Radisson hotel group to create their innovative ‘Sensory Business Services’, a multi-sensory approach to corporate hospitality and conference services. We knew that the only way to sell such a radical sensorial concept was to show it in action, to create a fully immersive environment and let people experience it for themselves. We implemented a 7 week VIP roadshow that had everything from innovative multi-media shows and presentations to live chef demonstrations. Radisson RoadshowThe Result 94% of the target audience said they were more likely to book a 94% of the target aud

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