Quick iteration of metric calculations for powerful data exploration2 Data Modeling in Looker White Paper 3 At Looker, we want to make it easier for data analysts to service the needs of the data-hungry users in their organizations. We believe too much of their time is spent responding to ad hoc data requests and not enough time is spent building, experimenting, and embellishing a robust model of the business. Worse yet, business users are starving for data, but are forced to make important decisions without access to data that could guide them in the right direction. Looker addresses both of these problems with a YAML-based modeling language called LookML. With LookML, you build your business logic, defining your important metrics once and then reusing them throughout a model.

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