A Solution for Trustworthy Marketing Data Exploration The Business Problem Creating insightful reports is a critical part of any marketer or marketing analyst’s job. To get a holistic overview of conversion rates and ROI across different channels requires access to relevant, rich, and fresh data. Having a comprehensive data stack can help you understand the data you have and take actions to improve marketing performance. Going beyond spreadsheets and into data warehouses to truly understand your data can be difficult. You’re usually required to seek help from your engineering team or create complex SQL queries manually. Often, these SQL queries are incorrect, inconsistent between teams, or hard to reuse. Supermetrics and Looker simplify this task. With Supermetrics’ top-not

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