Questions to Ask Before Buying External (Alternative) Data2 The key to solving any analytical problem is having the right data. Data is an asset. One that forward-thinking organizations seek out just as actively as they would revenue streams or new customers. And for good reason. With the right data, organizations make smarter decisions and solve key business challenges. Today, “good analytics” means going well beyond a few commonly available algorithms or a dashboard to showcase internal data. Enterprises looking to make the most out of the intelligence revolution must evolve and look beyond their four walls to get the data they need. Having access to the right external or alternative data, and using it in the context that delivers positive business outcomes is a competitive adv

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