Increasing Marketing Effectiveness with Data Analytics

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Brand X treats a rare condition with fewer than 5,000 new diagnoses each year. Because the condition is frequently mistaken for a much more common and much less serious one, the patient pathway is long and diverse. It was essential for the brand to intercept symptomatic individuals to educate them about the condition and encourage them to visit a specialist for diagnostic testing. • Increase diagnoses and shorten the long patient pathway by driving symptomatic individuals to specialists’ offices • Increase new prescriptions for diagnosed patients

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Increasing Marketing Effectiveness with Data Analytics

Increasing Marketing Effectiveness with Data Analytics

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