QSR Increases Purchase Intent with Programmatic Creative Challenge Our client, a popular QSR, wanted to promote a new value meal through ads that could speak to multiple audiences, each of which had its own set of needs and interests that could motivate a trip to the restaurant. Personalizing Digital Advertising On the “bleeding edge” of digital activation is programmatic buying, which allows the QSR to couple data and technology to deliver the most effective ads to the right people online. Although programmatic advertising hones in on and speaks to specific audiences, it still relies on the delivery of generic messaging and lacks personalization. However, tailoring messaging to individual consumers has a set of obstacles that prohibits its execution. In the typical workflow, personalizati

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