Beverage Company Exceeds On-Target Goal with Accuen and Facebook’s Atlas Many brands use on-target audience reach rates across their digital campaigns to compare apples to apples with GRPs bought against television. With that in mind, a popular beverage brand wanted to reach men 18-34 with an on-target goal of 40% across digital channels. Traditionally, on-target rates are defined and calculated by Nielsen through their product Digital Ad Ratings (DAR), a panel-based measurement methodology. An advertiser runs a campaign across any given buying platform, and then employs Nielsen DAR to confirm the on-target delivery of that campaign, indicating the target audience as a percentage of the total audience reached. Then, Nielsen uses Facebook customer profile data to check the accuracy of its c

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