Case Study
Qdoba Quickly Discovers the Value of Managing its Digital Knowledge
Qdoba Mexican Eats 42k+ Location names rebranded 16k+ Online menu orders driven in one month 14.45x ROI from online orders Qdoba Mexican Eats is a chain of fast casual restaurants in the United States and Canada serving Mexican-inspired cuisine. The company offers new creations, old classics, and the opportunity for customers to create their own meals by exploring different flavor combinations. “Qdoba is known for flavor,” says Jill Adams, Vice President of Marketing. “We are a create-your-own concept. And we offer options from burritos, to bowls, to nachos. ” The company, formerly known as Qdoba Mexican Grill, faced a challenge when it changed its name in 2015. “We went from Qdoba Mexican Grill to Qdoba Mexican Eats,” explains Adams. “Because of that name change, we had a lot of duplicat