Case Study

Putting the customer first in a global organisation

Putting the customer first in a global organisation

Since 1979, when the first store opened in Aarhus, Denmark, the JYSK Group has grown into an international retail chain that sells “everything for the home” within sleeping and living as stated in the mission statement. Today, JYSK comprises more than 2,300 stores in 41 countries worldwide. The JYSK Group is organised into three subsidiaries: JYSK Nordic, JYSK Franchise and Dänisches Bettenlager. The main business unit, JYSK Nordic,

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