Case Study

Putting food on people’s tables, even during the pandemic with help from AT&T

Putting food on people’s tables, even during the pandemic with help from AT&T

Pages 5 Pages

Grupo Bimbo, the global leader in baking, operates in 33 countries with 197 plants and over 134,000 employees. During COVID-19, it relied on AT&T to rapidly expand VPN and broadband capacity, enabling thousands to work remotely without disrupting global operations. With a people-first, innovation-driven culture, Bimbo emphasizes sustainability—designing its own electric vehicles and committing to 100% eco-friendly packaging by 2025. AT&T’s scalable, secure connectivity supports its 24/7 business, helping the company stay agile, boost productivity, and maintain operations. Grupo Bimbo’s passion for purpose, ethics, and transformation continues to guide its global success.

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