1 Putting Customers in the Driver’s Seat with Net Promoter ® Case Study: Speedway Motors2 Speedway Motors, “America’s Oldest Speed Shop”, has, for over 65 years, offered superior high-performance parts for street rods and racing. Headquartered in Lincoln, Nebraska, Speedway Motors has a rich history, starting with its founder “Speedy” Bill Smith, who established the company back in 1952. Over the decades, Speedway Motors became a mecca for old and new car enthusiasts alike, bringing people back not only for the unique business but the one-of-a-kind service . Over time, as the company grew so did the demands of a growing omni-channel retail economy. In order to keep pace with the needs of their multi-channel and tech-savvy clientele, Speedway Motors knew they needed a bette

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