C ASE STUDY / CUSTOMER COMMUNIC ATIONS PUT THE POWER OF PERSONALIZED MARKE TING IN THE HANDS OF YOUR USERS WHAT WAS THE CHALLENGE? A North American investment, retirement & nancial services company wanted to deploy marketing campaigns created at the corporate level for the people in their branches who are closest to their customers. Their customer and prospect data resided in several locations. The material’s brand adher- ence was lost in the process of local customization. Compliance was dicult to track and ensure. WHAT WAS THE SOLUTION? A custom solution was required to support a large user base over many facets of their organization. Campaign templates included email, web pages, direct mail, print and digital ads, marketing collateral, and signage. Orders were processed

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