C ASE STUDY / CUSTOMER ACQUISITION GAIN MORE CUSTOMERS WITH ROBUST DATA MAPPING WHAT WAS THE CHALLENGE? Acquiring new customers within a specic demographic was time consuming and costly for one of America’s most trusted dental benets carriers. In addition, the current supply chain process was lengthy, manual, and dicult to version. With one of the most robust member databases of its kind, the challenge became deciding how to best segment and deploy complex, personalized data. WHAT WAS THE SOLUTION? The rst step was to compress the marketing supply chain by integrating the call center, direct mail, and fulllment activities into a single interface that allowed marketing executives to track eectiveness of campaigns in real-time. The KP Technology Team then helped to manage

Join for free to read