CASE STUDY Better Thinking. Better Performance. Better Results.OBJECTIVE: To shorten the sales cycle and increase sales in an increasigly challenging selling environment. Purdue Pharma L.P., is a privately held pharmaceutical company founded by phy- sicians and now headquartered in Stamford, Connecticut. It is a member of a network of independent associated companies engaged in the research, development, pro- duction and marketing of prescript

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