When Rudolf Dassler founded PUMA in 1948, selling football boots to the West German national football team, he could not have imagined that in 2016 a PUMA shoe designed and promoted by one of the world’s biggest music stars would sell out - to fashionistas - within one hour of becoming available. Rihanna’s Fenty x Creeper, a velvet platform sneaker/ shoe, is a far cry from PUMA’s first product, the “Atom,” but as Ken Kralick, PUMA’s global

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