Godiva Builds Sweet B2B Business According to one research firm, the total market for business-to-business digital commerce in the US is expected to top $1 trillion by 2020, driven primarily by a shift in buying behavior among B2B buyers. The shift revolves around the expectation that corporate customers have access to the same easy- to-use, intuitive shopping experience on a B2B site as they do on a B2C site. That’s the reasoning behin

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