PUBLIC HOTEL Collecting Post-Stay Feedback to Improve the Guest Experience THE HIGHLIGHTS Increased survey response rates Instituted staff trainings on problem resolution based on guest feedback Increased problem resolutionTHE SOLUTION Generated $1,700 in revenue in one month by reaching out to dissatisfied guests and convincing them to return THE CHALLENGE Prior to Inquisium, Public was using the survey feature that came with its email marketing software to collect guest feedback. However, since the software wasn’t specifically designed to collect, manage, and analyze feedback, its functionality was limited—specifically when it came to reporting and data analysis. Understandably, the staff at Public had difficulty navigating reports and interpreting survey results. Since it was inconvenie

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