Proving the value: A major global airline take off with GenerativeAgent

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ASAPP's GenerativeAgent elevated digital customer service for a major global airline already handling 1 million monthly chats at 25% containment via its Messaging Platform virtual assistant. In a loyalty-driven industry, the carrier aimed to prove transformation across three goals: enhancing CX in routine/unplanned scenarios with faster, higher-quality service; boosting containment beyond menu-driven limits; and scaling reliably. GenerativeAgent delivered superior, adaptive resolutions, surpassing targets and revolutionizing support efficiency at scale.

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Proving the value: A major global airline take off with GenerativeAgent

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