Providing Maximum Flexibility For Merchandizing & Promotional Activities Kitmall.ru Case Study Challenge To manage the thousands of items it sells, Kitmall needed an e-commerce platform that could: • Provide product catalogs with maximum flexibility for merchandising and promotional activities. • Make all product catalogs uniform and consistent, even if the catalogs were from different suppliers. • Quickly adjust to a changing market by allowing immediate changes in prices, promotions, and discounts. Kitmall is a Russian online store that sells quality Chinese goods to shoppers in Russia and other CIS countries. The site offers detailed information and quality images on thousands of products from reliable Chinese suppliers and producers. Solution Virto C

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