Transforming a Complex Legacy System to an Agile, Easily Scalable Platform GiftCertificates.com B2B/B2C Platform Case Study Goal Position GiftCertificates.com (GC) Incentives for dynamic business growth by developing an agile, easily scalable platform enabling rapid response to customers’ changing needs and market conditions as they occurred. Challenge As a major provider of gift card incentives, GC Incentives’ ecommerce platform included more than 300 merchants, housed 5000 different company sites, and served 10 million users. A high degree of customization was required to meet the variable needs of each company. Because the platform was outsourced, it hindered GC Incentive’s ability to quickly add new capabilities and services in response to those needs. In addi

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