Country Attire is an online retailer selling over 120 globally-recognised premium brands including Barbour, Hunter, and Vivienne Westwood. With customers located around the world, a key challenge is ensuring individual customers and markets see and receive content that is relevant to them instead of a “one-size-?ts-all” experience. The brand, which has a rich heritage dating back to 1822, has never been afraid of technology. They have alway

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