What do you do if half your customers associate your brand with skiing gear and rainwear, while the other half are a?cionados of watersports and sailing? You deliver two tailored customer experiences, of course. And that’s just what Helly Hansen, the famed Scandinavian adventure clothier, was able to do with Monetate and a forward-thinking personalisation strategy. It is far quicker to conceive, prepare, and deploy a marketing campaign using

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