Prominent Multinational Bank Protects Brand and Customers from Social Media Fraudsters Overview Not many banks can say they tamed the American frontier, survived the Great Depression, and led the industry into the Internet Age. So when a financial services company— now one of the largest in the world— looked to branch out into social media, it was shouldering the weight of a 160-year history. Throughout this storied past, the bank has maintained two core values: reliability and trust. Protecting customers and their assets is critical—not just in the physical world but online and in social media. Today, the company operates across more than 30 countries and has 70 million customers globally. It provides a full range of services for consumers, businesses, and government e

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