Programmatic creative drives 565% increase in direct sales, 1.5X return on ad spend

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Programmatic creative drives 565% increase in direct sales, 1.5X return on ad spend. Overview Optishot is the industry leader in at- home golf simulation, enabling anyone to practice and play golf in the comfort of their home. To bolster their direct to customer e-commerce business, Optishot engaged Anagram, an agency specialized in programmatic advertising. Goal Achieve a superior direct sales ROI from programmatic advertising. Strat

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Programmatic creative drives 565% increase in direct sales, 1.5X return on ad spend

Programmatic creative drives 565% increase in direct sales, 1.5X return on ad spend

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