Enterprise social growth solutions BACKGROUND Premier education resource for training, staffing and career transitions used Facebook advertising to acquire potential customers for their online and in-person courses. Client had previously worked with another marketing partner, but return on advertising spend (ROAS) was low and budget was not used efficiently, preventing them from scaling. Through adQuandrant’s proprietary technology and methodologies, client sought to boost campaign performance and improve efficiency for their social media investment. WHAT WE DID adQuadrant launched several initiatives dedicated to collecting qualified email leads for remarketing campaigns and direct course signups through attendance of introductory events. • Initiated new event advertising strategy

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