Enterprise social growth solutions BACKGROUND A women’s fashion brand, already successful with influencer and organic social media eorts, wanted to determine if paid social advertising could drive incremental sales. adQuadrant eorts successfully demonstrated that advertising on Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing channels, including organic search. WHAT WE DID • Developed the brand’s paid social advertising strategy and educated the in-house marketing team on best practices. • Introduced a variety of dierent prospecting and retargeting strategies along with multiple ad types, including Collections, influencer-centric and Dynamic Product Ads. • Leveraged brand recognition to drive ecient, broad reach

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