STP Case Study ©2016 McGhee Productivity Solutions / www.mcgheepro.com / info@mcgheepro.com “Once we completed the Strategic Team Plan, we began to grow continuously, increasing our year-over-year revenue and exceeding our financial, profitability and market share targets. These results are due to several factors but there can be no success unless each player in the game is aligned in the same direction. I know McGhee’s STP process is a key factor in assisting us to achieve these results.” – Daniel Bekerman General Manager, ProdigyMSN México Customer Profile Prodigy MSN is one of the most popular websites in Mexico with over 23 million users and features a wide array of services, such as Windows Live Hotmail, Windows Live Messenger, as w

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