Case Study
Privalia drives mobile app revenue with TapCommerce re-engagement campaigns
Headquartered in Barcelona, Privalia is an e-commerce company that offers discounted clothing and accessories from more than 3,000 brands. The company’s mobile-centric strategy has led to more than 10 million app installs globally. More than half of sales are on mobile devices, and of 74% mobile sales are in-app. “Our TapCommerce campaigns are a key success factor of our advertising strategy. With more than 10 million installs, retargeti