Case Study
Groupon Re-engages Mobile App Users Across 22 Markets with TapCommerce
With more than 100 million installs, Groupon’s mobile apps for iOS and Android offer shopping, dining, travel and lifestyle deals to users worldwide. “With an install base of over 100 million and over 50% of our transactions being mobile, TapCommerce’s partnership is valuable in order to present our customers with the most relevant offers.” - Kartick Narayan Director, Global Display Advertising, Groupon Objective Groupon was seeking s