The Challenge Prior to ZoomInfo, the sales team at SambaSafety was struggling to identify and engage with potential customers. “We were looking to build out our customer base and create deeper connections with prospects,” explained Lindsay Davis, Sales Enablement Specialist at SambaSafety. After evaluating the vendor landscape, SambaSafety found ZoomInfo to have the most complete and accurate set of account and contact data in the marketplace. The Solution Since its implementation, ZoomInfo has cultivated more opportunities for SambaSafety’s sales team. “We had used other data providers in the past but none were able to provide us with accurate contact and account data for mid-market companies,” explained Davis. “Using ZoomInfo, our reps are now able to target their specific ter

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