Case Study
Prior to working with Dragon360, the client had seen success with digital advertising efforts managed in-house, but not reaching its full potential
Prior to working with Dragon360, the client had seen success with digital advertising efforts managed in-house, but not reaching its full potential
Sales Cycle Discovery Process Prior to developing a new digital advertising strategy focused on the client's growth goals, Dragon360 worked with the client to understand the nuances of its sales cycle including sales stages, qualification standards, target markets, and time to close. Full-Funnel Strategy Dragon360 developed and executed a digital advertising strategy that focused on the entire marketing funnel, from Awareness through Interest, Decision, and ultimately Action. ? SOLUTIONS filter CLIENT Our client creates the world's leading IT business management software whose innovative platform is used by companies in over 90 countries. TARGET AUDIENCE IT service providers, managed service providers, and in-house IT staff spanning the globe, including North America, EMEA, and A